Karri develops next generation messenger with renowned industrial design agency Pentagram

Karri develops next generation messenger with renowned industrial design agency Pentagram

A Transformative Design Collaboration

The partnership with Jon Marshall and the Pentagram team has played a transformative role in our product journey. Pentagram’s research-led approach to industrial design has been the ideal complement to KARRI’s mission, resulting in a device that is enjoyable for children yet reassuring for parents. The team’s previous successes with child-friendly technology, such as the award-winning Yoto Player, made them the natural choice for this collaboration.

Jon Marshall’s team brought a meticulous focus to user experience, combining this with our research into family communication needs. The result is a device that not only prioritises safety and independence but also serves families in tangible ways.

Responding to a Growing Movement

This partnership comes at a pivotal time as more parents seek alternatives to smartphones for their children. The Smartphone Free Childhood movement, gaining traction across the UK and internationally, highlights growing concerns about the impact of unfiltered internet access on young minds. Over 140,000 parents representing 13,500 schools have committed to delaying smartphone use until at least age 14, signalling clear demand for safe and effective solutions like KARRI.

Innovation for Child Safety and Independence

The new KARRI Messenger offers robust communication features while maintaining a commitment to a screen-free childhood:

Looking Ahead

As KARRI prepares for shipping the new device later this year, the company is proud to be at the forefront of an entirely new category in out-of-home, voice-driven child communication. This device is more than just a piece of technology, it represents a commitment to promoting healthy childhood development while maintaining essential family connectivity.

The partnership with Pentagram has been instrumental in capturing the spirit of KARRI: providing children with fun and independence, without the distraction of a smartphone. Together, they have not simply designed a new product; they are helping to shape a healthier, more connected future for children.

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